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The Superga® brand was created on 3 October 1911, when the company Anonima per Azioni Walter Martiny started producing waterproof rubber-soled boots for agriculture, and vulcanised rubber-soled footwear.

In 1934 Superga® counted many models used in sports activities (tennis, basketball, yachting, fitness training).

In 1951 the merger with Pirelli improved production to a great extent: between 1952 and 1975 the number of pairs of shoes produced jumped from 2 to 12 million per year.

In 1993 Superga® spun off from Pirelli and joined the So.PA.F group until, in February 2004, BasicNet became its sole world licensee and in 2007 acquired its entire stake.

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