The first chapter of Codice Superga explores the deep connection between the foot and the shoe, telling the story of how a universal element of the human body became, over time, a symbol of identity, movement, and culture.Through the history of the iconic 2750, Superga retraces the details that have defined its design language: the vulcanized rubber sole, breathable cotton canvas, essential proportions, and the balance between function and aesthetics.A narrative that weaves together design, craftsmanship, and collective memory, transforming a simple tennis shoe into a timeless icon.

In 1976, Adriano Panatta claimed a historic victory in Paris wearing a pair of Superga shoes designed especially for him. Alongside him, Lea Pericoli and Ivan Lendl brought other models onto the court, expanding the brand’s sporting spirit across tennis, basketball and football.

From the playing field to everyday style, a new idea of freedom emerged: the sneaker became a symbol of identity and belonging.

In 1911 Walter Martiny opened the first Superga factory at the foot of the hill that overlooks Turin. Since then, the city has remained at the heart of everything: in the symbols that recur across advertising campaigns, in the artisanal spirit that still inspires today, in the voices of the workers who built, pair by pair, an Italian icon. In 2011, on the occasion of the 150th anniversary of Italian Unification, the Superga shoe was declared one of the fifty objects that have made the country's history. A story that continues, still today, from Turin.