APRIL 6, 2022
Superga® the timeless elegance announces spring collaboration with Emily Ratajkowski
Superga® is thrilled to announce its Spring/Summer 2022 advertising campaign and collaboration with Emily Ratajkowski, the brand’s newest ambassador. A fan of the brand for over a decade, the capsule collection marries the Italian heritage, authentic spirit with a mix of timeless, effortless, laid-back design.
The newest Superga® ambassador has had an affinity for the brand throughout her lifetime, wearing to castings and shoots, exploring New York City and traveling across the world. As a closet staple for women, men and kids, Emily wanted to put her own twist on two of the most iconic styles while preserving its original heritage and simplicity.
During the design process, Emily chose Superga® 2750, a style that was conceived as the first Italian tennis shoe over 100 years ago by the owner of the brand and the Alpina, known for trekking back in the 50s, to customize. She wanted to respect the Italian heritage and timeless silhouette of the brand.
“There is no other brand I’d rather partner with this year. Superga® is a brand I’ve been wearing during all stages of my life, and I am thrilled to be part of this campaign, especially since I’ve never designed my own footwear before. No matter the style of the sneaker, it goes with everything while providing a timeless look and comfort to my outfit every day,” said Emily Ratajkowski. She tweaked the styles to have the bindings in an off-white color and rounded the laces. “The 2750 is a classic shoe that I personally wear often so I wanted to keep the heritage of the shoe since it’s been sold for over 100 years. There is also this label so consumers will always remember that these styles are a part of my collaboration.”
The campaign was shot in Los Angeles in January 2022 on a neutral background at Milk Studios by Photographer Zoey Grossman, known for her high energy, edgy grit and feminine eye, who brought to life Emily’s version of her collaboration with Superga®. New York based stylist, Emma Morrison, dressed Emily in clothing that provides easy movement. With being a new mom, the campaign showcases effortless silhouettes, materials, and textures in a series of looks that she can look stylish and comfortable in from day-to-night.