JULY 25, 2022
Leni Klum is the new Superga® Squad Ambassador for the Fall/Winter 2022
The new Superga®campaign for the Fall/Winter 2022 season reinvigorates their timeless designs to showcase the modern sneaker. This campaign mixes the classic Italian style with a joyful and youthful design permeating the collection.
We are thrilled to announce Leni Klum as the face of the Fall/Winter 2022 campaign. Leni perfectly embodies Superga®with an effortless, effervescent, and optimistic style and attitude for this new campaign.
“My generation needs to think about sustainability and our responsibility to the planet to build a better future for ourselves. Superga®is a brand that takes these issues into consideration in their design and practices, which is another reason why I am excited to be working together.”- Leni Klum
This collection features many different styles including 2631 Stripe Platform shoe available in white and black made of vegan faux leather – perfect for strolling around the city. Additionally, the 2641 Alpina High Nappa, available in black, is a revamp of the classic high-top Alpina. This collection also features the 4089 Training 9ts Slim, an essential for a day at the gym or a quick trip to the farmer’s market. The Fall/Winter 2022 campaign is perfect for those who are looking for a modern, timeless, and versatile shoe.
The Fall/Winter 2022 campaign embraces Leni’s youthful energy and upbeat personality, which remains an ever-present essence of the Superga®brand and focuses on the concept of timeless style – one of the core values of the brand.
In a sun-kissed Los Angeles, Leni Klum flaunts a mix of iconic and seasonal must-have Superga®styles for the Fall/Winter 2022 collection. A day in the life of Leni captures the glamour, attitude, and energy of LA as she strolls in iconic Superga®styles. The shoe is enhanced in its very essence, an accessory that becomes the lead character and needs nothing but a strong, happy personality to emerge and shine by its own light.
This collection further emphasizes Superga®’s commitment to ethical and sustainable fashion, ensuring that the shoes are made from eco-friendly materials like the 2790 COTW made with natural rubber and other styles such as the 1918 SLIDES made of faux fur. It was a natural relationship for the model and influencer to front as the face of this campaign as she has been a consistent advocate in the current climate crisis.